Ep. 021 Craig Powe: How to Scale Up From Scratch

The Transformation Blueprint 021 Craig Powe

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Craig Powe (@craigyyp) graces the podcast today!

I have known him for some time now, months before he started Adtelligent, and it really has been exciting to witness his transformation into his role as CEO of this company. Don’t sleep on this episode folks, he dives into a lot and he literally pulled the curtain back on Adtelligent and uncovered a ton of what makes it continue to grow month over month. I wanted to show a different perspective this week, what it looks like at the very start of a promising business. I hope you learn a lot.

In this episode you’ll also learn about:

  • How to work with a build effective systems with your young employees/your young team
  • Why it doesn’t help to hold back the negatives of the company from your team, and why that is actually a disservice to the company itself
  • A framework to grow exponentially building super-credibility when starting with zero credibility and from scratch
  • And so much more!

Let me know what you thought of this episode (or the podcast) by sending me a Voice Note via Whatsapp at 876-322-9106

CONNECT WITH CRAIG

Website: adtelligent.net
Instagram: @craigyyp
LinkedIn: Craig Powe

Enjoy the episode!

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CRAIG’S BLUEPRINT

  • Craig introduces himself and what he does at Adtelligent
  • The biggest focus of Adtelligent
  • Craig talks about how he funded the business when it started from scratch
  • How he started from 1 camera, getting robbed and where he went from there
  • How Craig got into the business of digital marketing and why he started the company
  • His early clients and how he met his first celebrity client RDX
  • “Then I built my first case study…. It moved my sales from 1/5 to 9/10
  • Craig talks about what it’s like managing young people, being a young person himself
  • What it’s been like for Craig running a digital marketing agency in a country that is fairly new to digital
  • How companies should think about digital marketing – using every available tool to meet their objectives
  • How Craig has developed his Data Intelligence processes in Adtelligent
  • Craig walks us through the Rome tour guides case study
  • Craig talks about his mentors and what they have taught him
  • He talks about the reports and systems he was able to setup with the guidance of his mentor/partner
  • What does an average day look like for Craig
  • A breakdown of the meetings he has with his team
  • Craig talks about the problems in his business at his current scale, wearing many hats: Sales, Operations and Accounting
  • His vision for his company and how big he wants it to grow
  • What work Craig is excited for everyone to check out
  • Adtelligent’s learning philosophy and his favourite books
  • What he’s learned from Steve Jobs and Jack Welch that he takes into his company
  • How he thinks about himself, what drives him and keeps him accountable
  • How he and his partner think about the future and value of the company
  • Craig explains how young businesses can capitalize on all the money in Jamaica and why young people should not seek to leave
  • How we can reach Craig and Adtelligent
  • Craig talks about his inner circle and why it has gotten extremely smaller

MENTIONED IN THIS EPISODE

  • EPOC videos – Economic Programme Oversight Committee Facebook videos
  • Jack Welch – an American retired business executive, author, and chemical engineer. He was chairman and CEO of General Electric between 1981 and 2001. During his tenure at GE, the company’s value rose 4,000%
  • Steve Jobs – an American entrepreneur, business magnate, inventor, and industrial designer. He was the chairman, chief executive officer, and a co-founder of Apple Inc., CEO
  • Boston Consulting Group – an American worldwide management consulting firm with 90 offices in 50 countries.

BOOK RECOMMENDATIONS

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