Ep. 024 Andre Burnett: Turning Creativity Into An In-Demand Investment

The Transformation Blueprint 024 Andre Burnett

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Andre Burnett (@dre.notnice) is a Brand Strategist, Creative Director, Copywriter, [insert creative title here] – he probably does it, and Managing Director of Muse 360 Integrated. Andre & Muse are behind many of Jamaica’s most creative ads around today. We get into a lot of his journey to starting his company, his philosophy for melding creativity and business and the mistakes he’s had to overcome along the way.

One unusual tidbit: we recorded this episode at the sanctuary, which you’ll hear more about. It is in the middle of nature, so you’ll hear a lot of that on this episode. It will add to the experience of this episode, trust me.

We’re also going to learn about:

  • how to develop the right thought process to be comfortable taking on debt
  • how to make the transformation from employee to business owner
  • why thinking INSIDE the box may not be such a bad thing
  • and so much more.

CONNECT WITH ANDRE

Website: http://muse.bluedotja.com/
Instagram: @dre.notnice

Enjoy the episode!

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ANDRE’S BLUEPRINT

  • Why Dre hasn’t been to his office in four months
  • How returning to where it all started allowed Dre to focus during a hectic time
  • The impact of not asking staff to come in at a specific time
  • Dre’s obsession with finding a better way to run an advertising agency
  • “Agency with agency”
  • Why Dre prefers to work with entrepreneurs
  • From Environmental Biologist to Creative Director
  • How Facebook Notes helped to launch Dre’s writing career
  • Cruise ships vs speedboats
  • Getting through the dusty times
  • Why Dre doesn’t mind debt
  • Being bright vs book smart
  • Why reading should extend beyond books
  • Natural selection vs Google
  • The campaign that Dre is most proud of
  • How Dre’s science background helps with creative direction
  • The two biggest motivators in advertising
  • The changing perception of past behaviour
  • The complex transition from employee to business owner
  • Dre’s creative process
  • Thinking outside the box is impossible – The box is the context and limitations
  • Building the leanest company possible
  • Lessons learned from mentors
  • “If it’s not mine, I’m not owning it”
  • Dreaming Whilst Black
  • Technology is cheap – the differentiator is talent and knowledge
  • Creativity is a good investment
  • People are hungry for a different type of content
  • How to get the benefit of books when you are short on time
  • The importance of setting up systems in your life
  • The projects that Dre is excited about right now

MENTIONED IN THIS EPISODE

BOOK RECOMMENDATIONS

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